The Best-selling Race is No Longer a Dream
If you’re one of those people who love to sell or buy goods via the internet, of course you know what a marketplace. Just like in real life, a person can choose to sell goods anywhere, in the market, in a mall, by the side of the road, or open his own shop. Well in short, this marketplace can be spelled out “market” its internet.
Selling in the marketplace is like opening a store in a crowded market or mall. The difference is, you do not need to pay the rental place because prospective sellers are not charged a penny when will sell their products in the marketplace. Well, although it seems selling there easy, it turns out not all people can maximize sales so that it can achieve the desired results.
Understand Your Product
You need to understand, if every marketplace have different characters and targets. There is a focus on selling used goods, retail goods, or even wholesale products. You certainly do not want ‘wrong address” right? Imagine, for example in real life you will sell baby gear, but instead open a shop in the fish market, not quite right. Same thing on the online site. Recognize your products first, what are the characteristics, what you want to highlight. New you can specify to open the stall on what online site. Also understand the systems and provisions that apply to the site. Let it be equally profitable.
Strategy Marketing Research
Research competitors and potential customers are important too. Again, imagine you’re going to open a store in a mall. Of course you should know, who’s the store that sells the same product as yours. How to marketing them, what kind of product, to how the testimony of its customers. From there you can know what they have and have not done. Make a list of their shortcomings, that’s where you can play the role.
Brand Name Store and Logo
Naming shops is the first thing to note before filling out the store information later. Shop names that are difficult to spell will make people lazy first before deciding to buy your product. But also do not use anonymous names yes. Instead use a name that is easy to spell and remember. Then, fill in the store information as detailed as possible, to facilitate transactions and foster trust from customers and marketplace managers.
Photos of interesting products
If the store real, customers can immediately see and feel the product before buying, another case on the online site. Sellers can only rely on photos and product descriptions. Do both as closely as possible. Photos that are clear, interesting, with a description of “sell” but not excessive, will certainly attract customers. Make sure the photos you display original, do not take from the internet or other stalls yes.
Set a unique price
Price competition becomes something that can not be avoided in buying and selling activity in the marketplace. Dozens of similar products will appear when customers search for specific keywords. Well then, the price will be the main spotlight of the buyer. All you have to do is put a unique price by putting the price cheaper than the competitors.
Communication with customers
You definitely do not want to say less communication. The same is true when you are a seller. After all, the customer is an asset, your source of income. Make good connections with customers. Answer each of their questions in the comments or question and answer fields in your stalls. This positive interaction is not likely to attract other customers. Then, if anyone gives a 5 star rating, say thank you. Simple but mean.
Take advantage of the features of Online Store
Well, usually every marketplace have their own features that can be utilized by the shop owners there. One is a paid promo feature that will allow your product to be posted on the front page of the site. They will also usually advise potential buyers to buy our products. Issuing a little extra funds to increase sales is certainly not a problem as long as it is still profitable.
If you are also active in social media, you can also promotional stalls selling on the site online through your personal social media. Invite your followers to shop there