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Market Segmentation, by definition, is a advertising and marketing strategy of sub-dividing a broad market into identifiable smaller group of shoppers who share a common want and traits, and will respond similarly to a marketing motion. By focusing your attention and efforts on this targeted section of the broad market, it allows you to have the ability to design your services or products to better match the wants and desires of your prospects, and in addition to plan out a more practical advertising marketing campaign that can higher reach out to your targeted viewers.
As a range campaign is developed, the profile of the audience also needs to develop, and further diversify. Again, Hispanics are composed of many various subgroups. Similarly, there are various variations within black communities—they aren’t just a single, like-minded market group. Because we’re faced with hundreds of manufacturers in our everyday life we have a tendency …
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