Category: Marketing Management

In its first year under the ownership of HMP Global, the Senior Care Marketing & Sales Summit (SMASH) has sold out its 2022 meeting, slated for October 24-26 in Las Vegas.

MALVERN, Pa. (PRWEB)
September 26, 2022

In its first year under the ownership of HMP Global, the Senior Care Marketing & Sales Summit (SMASH) has sold out its 2022 meeting, slated for October 24-26 in Las Vegas.

SMASH is the premier meeting for C-Suite sales and marketing executives within senior housing and post-acute care organizations looking to master strategies that capture market share and win customers. HMP Global, the world’s largest healthcare event and education company, acquired the event in February, as part of its expanding senior care portfolio that includes the Senior Living Executive Conference and the Annals of Long-Term Care medical journal.

The SMASH event this year features more than 50 educational sessions over

When marketers think of the sustainability of their brands, their minds probably turn first to their manufacturing operations, their product and packaging materials, and their wider supply chains – areas in which they may aspire to make a difference but often have limited influence. But marketing itself has its own significant environmental footprint, over which marketers and their agency partners have direct control.

Whether it’s the production of physical campaign materials or the logistics of events and shoots, there is a wide variety of areas in which advertising consumes excessive resources and creates unnecessary waste and emissions, and where the industry’s footprint could be shrunk with no determination to campaign cost -effectiveness.

Marketing Week spoke to two experts from global production house Tag – divisional director Tamara Lover and chief operating officer Deepti Velury – to find out how technology can help brands create campaigns that minimize their impact on

Selecting, implementing and managing martech solutions invariably involves a tug of war between marketers and IT, two teams that inherently fall on opposing sides. Marketers clamor for tools with which they can create digital experiences and effectively engage with consumers at scale, whereas developers seek adaptability, connectivity and the freedom to pick the tools for the technology stack.

Such a scenario results in conflicts and inefficiency. Hence why a cohesive and inclusive strategy for selecting the right martech tools is crucial for building compelling digital experiences.

The Common Goals of Marketing and IT

In reality, marketing and IT share some important common goals:

• Adopt scalable martech solutions that enable the creation of captivating experiences for both potential and existing customers.
• Collaborate seamlessly and efficiently across teams.

September 26, 2022, 2:55 PM HST
* Updated September 26, 2:57 PM

TORONTO, Sept. 20, 2022 (GLOBE NEWSWIRE) — Volaris Group Inc. (“Volaris”) announced that it has acquired Crosscap Media Services Inc. (“CrossCap”) and its subsidiaries. Headquartered in San Francisco, California, CrossCap is a leading provider of SaaS enterprise marketing workflow management software used by many major brands. This acquisition provides Volaris with a foothold in the marketing management vertical.

“This is a great opportunity for both Volaris and CrossCap to work together and provide solutions for the martech industry. We are excited to explore how we can support product innovation, talent, and growth to help CrossCap on its journey to expand their reach with enterprise marketing teams,” said Alice Luo, Chief Strategy Officer at Volaris. “It is great to have CrossCap join the Volaris family and I’m looking forward to working with their management team on their growth strategy.”

CrossCap offers solutions for cost-savings and market-share growth, assisting