How know-how cuts ‘hidden’ environmental impacts of campaigns

When entrepreneurs consider the sustainability of their manufacturers, their minds in all probability flip first to their manufacturing operations, their product and packaging supplies, and their wider provide chains – areas through which they could aspire to make a distinction however typically have restricted affect. However advertising and marketing itself has its personal vital environmental footprint, over which entrepreneurs and their company companions have direct management.

Whether or not it is the manufacturing of bodily marketing campaign supplies or the logistics of occasions and shoots, there’s all kinds of areas through which promoting consumes extreme assets and creates pointless waste and emissions, and the place the trade’s footprint could possibly be shrunk with no dedication to marketing campaign price -effectiveness.

Advertising Week spoke to 2 specialists from international manufacturing home Tag – divisional director Tamara Lover and chief working officer Deepti Velury – to learn the way know-how may also help manufacturers create campaigns that reduce their impression on the surroundings, in addition to cut back prices.

Advertising Week (MW): What degree of curiosity are you seeing from entrepreneurs to attenuate the environmental impression of their model advertising and marketing and promoting?

Tamara Lover (TL): Most manufacturers perceive that their promoting should grow to be extra sustainable and they’re making adjustments – however at totally different charges. Their actions to this point could also be apparent or delicate.

Regulation means organizations are being pressured to behave, however shoppers are rejecting manufacturers that shouldn’t have a reputable strategy to sustainability.

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Can Advertising and IT Collaborate in Martech?

The fact is a few duties might be IT, and a few might be advertising in terms of martech administration. How ought to they work collectively?

Deciding on, implementing and managing martech options invariably entails a tug of warfare between entrepreneurs and IT, two groups that inherently fall on opposing sides. Entrepreneurs clamor for instruments with which they’ll create digital experiences and successfully have interaction with shoppers at scale, whereas builders search adaptability, connectivity and the liberty to choose the instruments for the expertise stack.

Such a state of affairs leads to conflicts and inefficiency. Therefore why a cohesive and inclusive technique for choosing the best martech instruments is essential for constructing compelling digital experiences.

The Widespread Targets of Advertising and IT

In actuality, advertising and IT share some vital widespread targets:

  • Undertake scalable martech options that allow the creation of charming experiences for each potential and present prospects.
  • Collaborate seamlessly and effectively throughout groups.
  • Align and join martech instruments primarily based on enterprise wants.

A method to meet these shared targets has been to change from monolithic platforms to MACH architectures, which give attention to API-first. APIs make sure that companies can talk with each other for a quick, versatile martech stack.

MACH offers you the liberty of choosing the best instruments on your wants whereas ascertaining that the instruments you choose work collectively nicely. That is an incredible benefit over the previous, monolithic method, whereby bundled, best-in-class instruments typically supply options replete with main drawbacks, hampering groups’ effectiveness.

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Hawai’i Tourism Authority issues RFP for visitor education, marketing for Japan market : Maui Now

Japanese tourists on the Big Island. File Photo: Japan Airlines

The Hawai’i Tourism Authority has issued a Request for Proposals for strategic visitor education and destination brand marketing and management services for the Japan market.

Through this procurement process, the authority will select a qualified contractor to provide visitor education and brand management services in Japan.

The contractor’s work will support a new, regenerative model of tourism for Hawai’i that is guided by the mission to Mālama Ku’u Home (care for our beloved home), the authority’s 2020-2025 Strategic Plan and the community-driven Destination Management Action Plans.


Work performance will be measured against key performance indicators in alignment with the tourist authority’s Strategic Plan, including increased average daily visitor spending and increased total visitor spending.

All interested applicants must register and participate in the tourist authority’s pre-proposal conference via Zoom to be briefed on the procurement process and to ask questions. The pre-proposal conference will be held at 3 pm HST on Sept. 30. To register, visit

Interested applicants must also register their intent to submit proposals by 4:30 pm HST on Oct. 3. Proposals are due to HTA by 2 pm HST on Oct. 28, 2022.


The new contract will begin on Jan. 1, 2023 and replace the current contract which is scheduled to end on Dec. 31, 2022.

RFP 23-01 and its associated attachments can be downloaded from the Hawai’i State eProcurement System (HIePRO) at hiepro.ehawaii.govor from the RFP page

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Professor in Project Management, Intelligent Operations, Information Management, and Marketing job with XIAN JIAOTONG LIVERPOOL UNIVERSITY (XJTLU)

DEPARTMENTDepartment of Intelligent Operations and Marketing (IOM)
POSITION TITLE: Full Professor in Project Management, Intelligent Operations, Information Management, and Marketing
LOCATION: Suzhou Campus
SALARY: Salary and benefits packages are competitive and commensurate with rank and experience.
OPEN DATE POSITIONS: 20thSeptember 2022
ADVERTISEMENT CLOSING DATE: 30thNovember 2022(early submission of applications is encouraged)
JOB ID: 2960
CONTRACT TYPE: Fixed-Term/3-year contract, renewable. 3rd contract is open-ended


Formed in 2006, Xi’an Jiaotong-Liverpool University (XJTLU) is a joint venture of Xi’an Jiaotong University in China and the University of Liverpool in the UK. As an independent Sino-foreign cooperative university, XJTLU captures the essence of both of its prestigious parents and is the first and only of its kind approved by the Ministry of Education.

The language of instruction is English. Its undergraduate programs are accredited in both China and the UK. XJTLU comprises of seven schools with over 23,000 undergraduate and postgraduate students. The university’s objective is to become a truly research-led institution and has recently committed significant investments into its research development and the expansion of its PhD programmes.


XJTLU is located in the Higher Education Town of Suzhou’s Industrial Park (SIP). Suzhou is a 2-hour drive west of Shanghai. The city is well-connected via nearby airports (Shanghai, Wuxi, and Hangzhou) to cities such as Hong Kong, Seoul, Tokyo, and Taipei, and via high-speed rail to most major cities in China.

Suzhou has a long history of being an educational center of China. The Suzhou

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