Brand Attribution Guidelines
Marketing communication is the essential ingredient of the promotion function of marketing. Effective advertising is dependent upon effective management of its promotion function. Effective promotion comes by means of effective communication. Success of merchandise like hot-shot camera, Maggie 2 minute noodles, Khaitan followers, and UTI’s ULIP scheme are purely depend upon the promotion perform performed by the respective advertising and marketing firms. There are merchandise that are failed as a result of lack of effective promotion.
Customers also choose the quality of the service they obtain on multiple dimensions. A number of such dimensions of perceived service high quality have been recognized by a collection of research conducted throughout numerous industries akin to retail banking and equipment restore, and 5 of these dimensions are listed. Economies of scale and expertise- Being first means the pioneer can acquire collected volume and expertise and thereby decrease per unit costs at a sooner …