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Jobs created Apple twice – as soon as when he founded it and the second time after a return credited with saving the company, which now vies with Exxon Mobil as the most priceless publicly traded company within the United States. Charismatic, visionary, ruthless, perfectionist, dictator – these are among the phrases that people use to explain the bigger-than-life figure of Jobs, who would be the greatest dreamer the technology world has ever identified, but additionally a hard-edged businessman and negotiator by and through. With his passion for minimalist design and a genius for advertising, Jobs laid the groundwork for Apple to proceed to flourish after his death, most …