Earlier than Deciding The place Your Content material Staff Stories, Pay Consideration to This

When a model creates a brand new content material advertising or content material technique staff, they usually ask, “What perform or division ought to the content material staff report back to?”

My reply? “Sure!”

Now, I’m not attempting to be a wise aleck. (Effectively, I’m a little bit bit, do you even know me?) However severely, my sure comes from years of serving to implement content material groups in dozens of companies. My affirmative response signifies an important factor isn’t to whom content material studies; it’s that content material groups report back to the enterprise.

When it studies right into a perform, equivalent to model, advertising, gross sales enablement, demand gen, PR/comms, and even (sure, actually in a single case) finance, the enterprise acknowledges content material advertising is an actual factor with actual duties, energy, and capabilities to have an effect on enterprise outcomes.

“What outcomes?” you may ask.


Unveiling the Goodness of Event Planning: Crafting Unforgettable Experiences


Event planning is an art that involves orchestrating every detail to create memorable and impactful experiences. Whether it’s a grand corporate conference, a joyous wedding celebration, a charitable fundraiser, or an intimate birthday party, event planning brings people together to celebrate, learn, connect, and make cherished memories. This article delves into the essence of event planning, highlighting the goodness it brings to both hosts and attendees.

Creating Lasting Memories

Event planning is all about crafting moments that leave a lasting impact on attendees. Through meticulous attention to detail, creative themes, and innovative concepts, event planners have the power to create memories that participants will treasure for years to come.

Fostering Connections

Events bring people from diverse backgrounds together, fostering connections and interactions that may not have occurred otherwise. Whether it’s networking at a business conference or mingling at a social gathering, events create a platform for building relationships and …