AI-powered fundraising company, Wisely, have joined Frontier Marketing to bring further depth and nuance to donor management

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“Our goal is to help the many charities who want to grow their mid-level giving programs to identify and develop future major gift donors,” says Wes Moon, co-founder of Wisely. “Frontier is already a leading fundraising agency. I’m excited to bring Wisely’s proprietary AI prediction engine to them”

Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth.

Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when.

“Our goal is to help the many charities who want to grow their mid-level giving programs to identify and develop future major gift donors,” says Wes Moon, co-founder

Professor in Project Management, Intelligent Operations, Information Management, and Marketing job with XIAN JIAOTONG LIVERPOOL UNIVERSITY (XJTLU)

DEPARTMENTDepartment of Intelligent Operations and Marketing (IOM)

POSITION TITLE: Full Professor in Project Management, Intelligent Operations, Information Management, and Marketing

LOCATION: Suzhou Campus

SALARY: Salary and benefits packages are competitive and commensurate with rank and experience.

OPEN DATE POSITIONS: 20thSeptember 2022

ADVERTISEMENT CLOSING DATE: 30thNovember 2022(early submission of applications is encouraged)

JOB ID: 2960

CONTRACT TYPE: Fixed-Term/3-year contract, renewable. 3rd contract is open-ended

THE UNIVERSITY

Formed in 2006, Xi’an Jiaotong-Liverpool University (XJTLU) is a joint venture of Xi’an Jiaotong University in China and the University of Liverpool in the UK. As an independent Sino-foreign cooperative university, XJTLU captures the essence of both of its prestigious parents and is the first and only of its kind approved by the Ministry of Education.

The language of instruction is English. Its undergraduate programs are accredited in both China and the

SEC Seeking ‘Reasonably Designed’ Steps to Stop Ad Rule Violations

Securities and Exchange Commission examiners will look to see that firms are putting “reasonable” policies in place to avoid violations of its marketing rule in exams conducted after the rule’s Nov. 4 compliance date passes.

The SEC’s Division of Examinations released a risk alert on Monday highlighting “upcoming review areas of examination” related to the rule, which was adopted in December 2020 and purported to modernize advertising restrictions that had not been updated in decades, including the use of testimonials and investment performance.

In the risk alert, the DOE argued it would look for policies and procedures “reasonably designed to prevent violations” of the new rule, and that those policies and procedures should include “objective and testable means” to determine and prevent violations.

“Examples of objective and testable means could include, but are not limited to, conducting an internal pre-review and approval of advertisements, reviewing a sample of advertisements based

Visualizing a Century of Management Ideas

Over the course of Harvard Business Review’s century-long life, its articles have introduced leaders to new ideas and tools designed to keep them on the cutting edge of running a successful business. During this period, management has evolved from a relatively specialized trade discipline to a field characterized by an ever-increasing ambition to explain how organizations function and how they can be improved.

For the magazine’s 100th anniversary, we decided to take a close look at the nature of HBR’s coverage during its history, paying particular attention to patterns of change. The patterns we discerned, we felt, might serve as a revealing and interesting proxy for how the theory (and, to some extent, the practice) of management has changed during the past century. In particular, by studying which topic areas gained or lost traction over time, we hoped to shed some light on the evolving nature of the challenges faced

Driving Effective Lead Generation With Referrals, Marketing, and Maintenance

By Kevin Nott

Lead generation is what drives any business.

Yet many business owners and managers in the service contracting industry leave lead generation to chance. Instead of implementing demonstrated processes to deliver reliable, predictable results, they send out the occasional e-blast or direct mailer and wait for the phone to ring.

Some common misconceptions often prevent service professionals from taking control of lead generation. Many think it’s just too hard or the effort isn’t worth it. Others assume only people with a particular personality can successfully drive leads. Some mistake lead generation for cold calling.

Ultimately, successful lead generation is a process. It takes effort to set up and maintain. But the work more than pays for itself. What’s more, anybody can do it. A lead generation system truly works when the whole team is involved, from sales to service technicians, support and management.

Referrals

The best source of

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