The Residence Based Handcrafted Jewelry Business

Having run the executive end of several small companies, I discovered how one can navigate the requirements for unemployment insurance coverage for our employees. It seems to me there are lots of people who don’t understand how unemployment insurance coverage works, and some folks even need to equate unemployment advantages with welfare of some type that’s paid to recipients by the federal government with tax dollars. Hopefully this hub will help clear up some misunderstandings.

It is crucial that earlier than you jump into one thing like this that you simply perceive what you might be moving into. I’ll go into more particulars on how Smart Residing Firm works and how one can earn a living utilizing Smart Residing Firm as your drop transport supplier. Name all the prospects who ordered from you and arrange for the pickup or delivery of their Avon order.

Once you begin your free account …

What’s Your Word for 2023? [Rose-Colored Glasses]

Happy new year.

It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it will still scan since it’s been a few months – or maybe a few years, given the concern about being around people. And you create New Year’s resolutions.

Or maybe you don’t.

Have you come up with your 2023 word yet?

Resolutions seem so old school. Instead, pick one word to summarize your intentions and hopes for the new year. I’ve been doing it for about 20 years, and it’s worked well.

My yearly word sets the foundation for where I want to focus. It acts as the root of all the intentions I write in my new year journaling.

My word for 2023: balance.

But it may not be the balance you think.

@Robert_Rose’s word for 2023 is balance. But it might not

Grammarly’s SEO Strategy: 11 Interesting Insights

Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages.

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month.

Grammarly's estimated organic traffic value if it were bought, via Google Ads

In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. 

1. 38.6% of its organic search traffic is branded

Grammarly gets an estimated 7.8M monthly search visits from search queries containing the phrase “grammarly.” That’s 38.6% of its total organic traffic.

Grammarly's estimated branded organic traffic

Ironically, however, it gets at least a further 590K monthly searches for keywords containing brand misspellings.

Grammarly's estimated branded organic traffic including misspellings

Given that it has 30M daily users (by its own estimates), this is hardly surprising. In fact, there are over 37K queries in our U.S. keyword database containing “grammarly” with a total estimated monthly search volume of 3.1M. 

There are over 37K keywords containing "grammarly" in Ahrefs' U.S. keyword database

2. 29.7% of traffic goes to the homepage

Grammarly’s homepage

Long-tail vs. Short-tail Keywords: What’s the Difference?

The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords.

Long-tail vs. short-tail keywords

Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. 

So should you follow suit and prioritize long-tail keywords at all times? 

But first, why are they called that?

It’s not about how many words they contain or how specific they are. 

Short- and long-tail keywords got their respective names from the position on the “search demand” curve. 

If we take all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this:

The search demand curve.

As you can see, long-tail keywords are literally in the “long tail” of this graph. It’s because they are

How To Optimize for Search in 2023

Don’t expect Google to take a sabbatical this year.

Do expect SEO to be more nuanced than ever in 2023.

My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your organic results.

But don’t worry about every shift in search rankings because they fluctuate. Pages that drop could quickly rebound a month later, even if the fall happened because of one of Google’s frequent algorithm tweaks.

Instead, focus your SEO strategy on producing as much useful and original content as possible.

I stop short of saying “quality” content because that’s subjective. Google doesn’t give a good explanation in its guidelines championing quality content. Does “quality” refer to exceptional writing, the depth of content on a page, the design of a page, or other factors?

If you provide relevant, original content that answers searchers’ questions and addresses their concerns, you’ll

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