Month: August 2022

ZINFI’s Industry-Leading UCM Platform Now Has Affiliate Marketing Management Capabilities

PLEASANTON, Calif., Aug. 30, 2022 /PRNewswire/ — ZINFI Technologies, Inc.a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched a complete set of affiliate marketing management (AMM) solutions as a part of its UCM platform.

The newly released affiliate marketing management (AMM) capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via a globally distributed affiliate network. Most organizations selling globally today are dealing with a hybrid network of partners, including non-transacting partners like consultants, influencers, and brand promoters, as well as transacting partners like resellers, distributors, and agents. It is essential for any market-leading workflow automation platform to have core capabilities associated with managing a hybrid partner

Marketing has undergone more transformation than any other business function over the past decade.

As a result, CMOs face constant challenges in their quest to stay on top of a diverse and changing landscape and be the driving force for revenue growth and customer experience for their organizations.

This first article in this series will address how marketers can equip themselves with the knowledge they need to facilitate the change to a digital customer-centric system that drives revenue. We aim to empower marketers to understand their role as change agents and customer experience champions.

Change: The Catalyst for Marketing Progress

Today’s marketers operate in a hyper-digital world with sophisticated buyers and heightened expectations. They must now be the masters of change. In addition to traditional marketing, they

Cloud News

Mark Haranas

August 18, 2022, 12:10 PM EDT

“[Prashanth Shenoy] is a proven leader that we feel can take our cloud marketing to another level,” said Mark Lohmeyer, senior vice president and general manager of VMware’s cloud infrastructure business group.

After more than 22 years of helping lead Cisco’s marketing around networking, cloud and data center solutions and strategy, Prashanth Shenoy has left the networking giant to join VMware.

Shenoy leaves San Jose, Calif.-based Cisco as the global head of marketing for the company’s massive $25 billion portfolio of cloud infrastructure and software. Cisco’s marketing guru is often featured on stage during Cisco’s largest conferences, partner summits and virtual events.

“Prashanth is a perfect fit for helping us execute on our multi-cloud vision,” said Mark Lohmeyer, senior vice president and general manager of VMware’s cloud infrastructure business

By Matt Lowechief product and marketing officer for MasterControl

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a thriving product, satisfied customers and a strong bottom line.

That’s the reason I have never understood why so many software companies insist on wedging the product and marketing teams apart into their own departments within a company.

I came into software from one of many industries in which product and marketing are the same. While splitting apart those efforts continues to feel foreign to me, it’s a habit that virtually every software company follows.

Dividing product and marketing can create unnecessary barriers to communication between the two departments of the company operating in closest proximity to the customer. In such arrangements, everything from problem-solving to brainstorming to improving

One of marketing’s greatest challenges is providing its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times.

And it’s not just marketing department jobs and media budgets that are at stake. Cutbacks in marketing investments often backfire. They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share.

Though it’s been a perennial issue for CMOs, the pressure to justify their budgets to C-suite colleagues has never been more intense. Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

Gauging the relative success of each of your