Car rental is often done by people who do not have a private vehicle and only need a car at certain times.
This business has become popular among the public considering that private vehicles are not needed by everyone and are only a tertiary need or luxury need that is aimed at people with high incomes.
From this, it can be seen that the car rental business opportunity will be higher and the demand is real. Then, how to start this car rental business?
Determine the Location and Target Market
Prospects and targets are certainly important and the main thing to start a car rental business. You can determine the location in advance by finding out where the most need a car rental. The location and environment is very influential with the prospect of a car rental being built. So, surveys and observations must be carried out.
If it is known that a location has great prospects and is easily accessible, as well as strategic with road access and crowded with many people, then you can set the target of this business, whether office people, general people, or newcomers who are the target market. This is important because it will affect the determination of the marketing strategy that will be carried out. The target market will help you to get consumer segmentation, so it’s not so difficult to make sales.
Determine Prices and Give Attractive Offers
Price is a sensitive thing for consumers. Therefore, the price should not be arbitrarily … Read more