A few years ago, people talked about making the workplace more suitable for everyone. Today, given the changing role of the physical office, the conversation has turned to the workspace.
A successful workspace operates like a community, with consistent communication, responsiveness, and flexibility. The challenges of working efficiently in individual roles and as a group remain whether or not your content team works in the same place.
This list of go-to tools helps my team’s writers and editors work well across locations and time zones.
1. Central, go-to guides and resources
Ensure that your team members can quickly familiarize themselves with your company’s content marketing strategy and implementation steps so everybody works from the same page.
The documented guides and processes we share include:
- Brand voice and messaging
- Company style guides and general keyword optimization, formatting, and other details
- Individual style guides for content tactics
Dedicated guides for each content