Month: November 2022

A few years ago, people talked about making the workplace more suitable for everyone. Today, given the changing role of the physical office, the conversation has turned to the workspace.

A successful workspace operates like a community, with consistent communication, responsiveness, and flexibility. The challenges of working efficiently in individual roles and as a group remain whether or not your content team works in the same place.

This list of go-to tools helps my team’s writers and editors work well across locations and time zones.

1. Central, go-to guides and resources

Ensure that your team members can quickly familiarize themselves with your company’s content marketing strategy and implementation steps so everybody works from the same page.

The documented guides and processes we share include:

• Brand voice and messaging
• Company style guides and general keyword optimization, formatting, and other details
• Individual style guides for content tactics

Dedicated guides for each content

Updated Nov. 28, 2022

Content marketers love their books.

That’s apparent year after year when Content Marketing Institute compiles its holiday gifting list.

It was also apparent to anyone who saw the long line of Content Marketing World attendees waiting to get an autographed copy of Ann Handley’s new release. No surprise, the second edition of Everybody Writes was the most nominated tome on the list.

Whether you’re giving a gift or needing some titles to add to your wish list, consider these 25 options – seven published in 2022 – recommended by your peers in the #CMWorld Slack channel and on LinkedIn.

The books on the list aren’t about content marketing only. They also cover creativity, writing, personal branding, and other topics sure to inspire, motivate, and teach marketers who are all about content.

Each entry includes an excerpt from the Amazon description and a comment (if provided) by

Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges.

These are no small feats. So, this week while the U.S. gives official thanks, in the spirit of gratitude, we’ve gathered a few standout content marketing examples that speak to the theme. Many of these appetizing efforts were honored as winners and top finalists at this year’s Content Marketing Awards. But award or no, they’re all worth savoring.

Spending time with friends and loved ones

Thanksgiving is when many people gather with whom they care about and turn to in times of need. It’s a reminder of how meaningful human connections are, whether around the dinner table, in front of the TV, or through your favorite digital devices.

Love connection

Some might

HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is oversaturated, and results are not guaranteed.

So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links. Super high authority links that can drive traffic, leads, and sales. 

But how do you get ahead of the competition? As someone who has had great success using earned media platforms like HARO as a means of building top-notch links over the years, I’m going to give you my tips and tricks on how to get killer backlinks using HARO and alternatives.

But first, let’s get familiar with everything HARO can actually do for you.

Help a Reporter Out, or HARO from Cision, is the best-known platform for journalists’ requests. You receive daily emails

Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market.

In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market. 

Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t have a lot of competition. 

In this guide, I’ll show you how to find niche keywords with Ahrefs in three steps.

Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i.e., seed keywords), and hit enter. 

Then go to Matching terms and set the maximum volume and TP filters to something low for this industry, like 1000. 

Why these two filters? The volume filter will look for keywords with a limited number of searches, while the TP filter