Digital Advertising Will get Agile
How advertising groups can thrive in a unstable world.
There are occasions when getting agile is the one choice.
The pandemic pivot is an apparent instance. However there are equally intense, albeit much less dramatic, examples of compelled agility occurring all through organizations every single day.
In my case, it was when our digital advertising group was tasked with rebranding our international web site in lower than six weeks. The mission concerned greater than 30 groups and 6 geographies—and wanted to occur over the vacations. Good occasions!
The one method we have been in a position to accomplish this—and keep comparatively sane and dedicated to the work—was by utilizing the Scaled Agile Framework (SAFe), operating on the Now Platform.
In easy phrases, SAFe is a set of Agile greatest practices that assist massive organizations shortly develop and ship high-quality services. Now that we have absolutely embraced it, there is not