How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework)

SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals.

Our SEO content strategy can be summarized into one sentence:

We create and maintain high-quality, search-focused content about topics with business potential, search traffic potential, and ranking potential.

We’ve carefully crafted this sentence. Each word has earned its way in. If you remove any one of them, everything falls apart.

Let’s look at how our content strategy works.

1. Find topics with search traffic potential

The goal of creating SEO content is to rank high on Google. That means you’ll need to target topics your potential customers are searching for. 

Here’s the quickest way to find keywords with search traffic potential:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter a few broad keywords related to your site or niche (for e.g., we can

8 Easy (But Effective) Ways to Grow Your Email List

Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to.

You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here.

So how do you grow your email list? We’ll go through the most effective tips and tactics I’ve learned by growing multiple email lists in the tens of thousands.

The email growth mindset you need

Before we dive into the action steps, let’s get your head straight. When it comes to growing an email list, you don’t just want as many raw numbers as possible.

Not only does this get expensive fast, it also hurts your email deliverability when you send content

How a Spoonful of Story Helps Even ‘Boring’ Content Go Down

Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities.

Then, there are the more process-oriented pieces – standards, guidelines, how-to instructions, and other initiatives that relay valuable information. Though necessary, these “constructed” pieces are rarely considered a place to stretch the creative legs.

I’ve discussed the differences between these content sets before, using my favorite quote from G.K. Chesterton’s critique of Charles Dickens’s novel The Pickwick Papers:

The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it exists.

That distinction speaks directly to the excitement of creating interesting pieces vs. the satisfaction that comes after constructing something that turns out to be useful.

Most content creators prefer creating the former. I suggested in that original

6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones.

In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021.

Historical per-person planned holiday spending from 2004 to 2021; data from the National Retail Foundation

This is a fantastic opportunity for SEOs and marketers. 

In this post, you’ll learn six simple SEO tips to implement for the holidays so you can rank your pages higher for the busiest seasons of the year.

1. Add internal links to your holiday pages

Internal links are links from one page on your website to another. They aid the flow of PageRank around your site, which is important because PageRank is a Google ranking factor

That means if you can add internal links from relevant pages on your website to your important holiday pages, you can actually boost their rankings on Google. 

Here’s how to do

Should You Buy Backlinks in 2022? It Depends

Link building is hard, time consuming, and often soul-destroying.

This is why many people turn to buying backlinks. 

But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money?

Let’s take a look at the facts.

Why buying backlinks is risky

Google considers bought links that pass PageRank to be a link scheme that violates its Webmaster Guidelines. If you’re unfamiliar with PageRank, it’s complicated—but most bought links will pass PageRank.

If Google sees what it believes to be paid links to your site, one of two things will happen:

  1. Google will discount the links – They won’t help or hinder your search engine rankings. Google’s algorithms will discount them, and it’ll be as though they don’t exist.
  2. Google will penalize you – Google has an army of human reviewers who can impose