Month: June 2018

Diseases That Need Long Term Care

Elizabeth

 

Long term care includes a variety of services and provides assistance for non-medical and medical needs of people suffering from chronic illnesses. The long term care is mainly for people who cannot take care of themselves. Alzheimer’s disease is a disease that needs long term care and it is diagnosed only after many years of its occurring. The symptoms that occur during the early stages include short-term memory loss and is mainly caused due to stress or aging. The other symptoms that occur for an Alzheimer sufferer include mood swings, anger, long-term memory loss, confusion and language breakdown. The symptoms vary for every individual and the duration of this disease ranges between 5-20 years.

Long-Term Services

The main services that are included in the long term care include non-skilled and custodial care. The patients availing non-skilled care are assisted with daily tasks such as feeding, using the bathroom, etc. The long term care is provided to individuals by skilled practitioners who can address the chronic conditions properly. The care is provided not only in nursing homes but even at home and in the community.

Diseases that Require Long Term Care

Some of the diseases that require long term care apart from Alzheimer’s disease include Dementia, Parkinson disease and Senile. The long term care services are mainly provided to meet the personal health care needs of an individual. The services have mainly been designed for individuals who cannot perform their daily activities on their own.

Chronic Conditions that Need Care

… Read more

For a Better Long-Term Content Strategy, Find a Purple Audience

Elizabeth

“The stock market is not the economy.”

When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad.

That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great reminder to avoid basing business decisions on faulty connections.

Over the years, I’ve learned an adjacent lesson about content and audiences: Popularity isn’t a sign of differentiation. People don’t necessarily regard what is popular among online audiences or the media as high quality – or even true.

If you successfully chase trends and feed popular content to audiences, you have not necessarily differentiated your content. On the other hand, differentiating by taking a contrarian or highly niche view of what’s popular doesn’t always work either. How do you blend popularity and differentiation?

#Content popularity isn’t a sign of differentiation, says @Robert_Rose via @CMIContent. Click To Tweet

Red and blue ocean strategies

In their 2004 book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne explain red and blue ocean strategies for marketing. Red oceans are crowded markets where popular products abound and cutthroat sales and marketing strategies rule. Blue oceans are undiscovered markets with little or no competition, where businesses can create new customers or die alone.

In strategic content marketing, most businesses focus on the red oceans – offering short-term, hyper-focus feeding. They look to drive traffic, engagement, and conversions by getting the most

… Read more