Month: June 2018

Diseases That Need Long Term Care

Eliza

 

Long term care includes a variety of services and provides assistance for non-medical and medical needs of people suffering from chronic illnesses. The long term care is mainly for people who cannot take care of themselves. Alzheimer’s disease is a disease that needs long term care and it is diagnosed only after many years of its occurring. The symptoms that occur during the early stages include short-term memory loss and is mainly caused due to stress or aging. The other symptoms that occur for an Alzheimer sufferer include mood swings, anger, long-term memory loss, confusion and language breakdown. The symptoms vary for every individual and the duration of this disease ranges between 5-20 years.

Long-Term Services

The main services that are included in the long term care include non-skilled and custodial care. The patients availing non-skilled care are assisted with daily tasks such as feeding, using the bathroom, etc. …

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For a Better Long-Term Content Strategy, Find a Purple Audience

Eliza

“The stock market is not the economy.”

When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad.

That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great reminder to avoid basing business decisions on faulty connections.

Over the years, I’ve learned an adjacent lesson about content and audiences: Popularity isn’t a sign of differentiation. People don’t necessarily regard what is popular among online audiences or the media as high quality – or even true.

If you successfully chase trends and feed popular content to audiences, you have not necessarily differentiated your content. On the other hand, differentiating by taking a contrarian or highly niche view of what’s popular doesn’t always work either. How do you blend popularity and differentiation?

#Content popularity isn’t

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