Month: September 2022

Hawai’i Tourism Authority issues RFP for visitor education, marketing for Japan market : Maui Now

Elizabeth
Japanese tourists on the Big Island. File Photo: Japan Airlines

The Hawai’i Tourism Authority has issued a Request for Proposals for strategic visitor education and destination brand marketing and management services for the Japan market.

Through this procurement process, the authority will select a qualified contractor to provide visitor education and brand management services in Japan.

The contractor’s work will support a new, regenerative model of tourism for Hawai’i that is guided by the mission to Mālama Ku’u Home (care for our beloved home), the authority’s 2020-2025 Strategic Plan and the community-driven Destination Management Action Plans.

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Work performance will be measured against key performance indicators in alignment with the tourist authority’s Strategic Plan, including increased average daily visitor spending and increased total visitor spending.

All interested applicants must register and participate in the tourist authority’s pre-proposal conference via Zoom to be briefed on the procurement process and to ask questions. The pre-proposal conference will be held at 3 pm HST on Sept. 30. To register, visit https://bit.ly/3RbPROh.

Interested applicants must also register their intent to submit proposals by 4:30 pm HST on Oct. 3. Proposals are due to HTA by 2 pm HST on Oct. 28, 2022.

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The new contract will begin on Jan. 1, 2023 and replace the current contract which is scheduled to end on Dec. 31, 2022.

RFP 23-01 and its associated attachments can be downloaded from the Hawai’i State eProcurement System (HIePRO) at hiepro.ehawaii.govor from the RFP page

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Professor in Project Management, Intelligent Operations, Information Management, and Marketing job with XIAN JIAOTONG LIVERPOOL UNIVERSITY (XJTLU)

Elizabeth

DEPARTMENT❤Department of Intelligent Operations and Marketing (IOM)
POSITION TITLE: Full Professor in Project Management, Intelligent Operations, Information Management, and Marketing
LOCATION: Suzhou Campus
SALARY: Salary and benefits packages are competitive and commensurate with rank and experience.
OPEN DATE POSITIONS: 20thSeptember 2022
ADVERTISEMENT CLOSING DATE: 30thNovember 2022(early submission of applications is encouraged)
JOB ID: 2960
CONTRACT TYPE: Fixed-Term/3-year contract, renewable. 3rd contract is open-ended

THE UNIVERSITY

Formed in 2006, Xi’an Jiaotong-Liverpool University (XJTLU) is a joint venture of Xi’an Jiaotong University in China and the University of Liverpool in the UK. As an independent Sino-foreign cooperative university, XJTLU captures the essence of both of its prestigious parents and is the first and only of its kind approved by the Ministry of Education.

The language of instruction is English. Its undergraduate programs are accredited in both China and the UK. XJTLU comprises of seven schools with over 23,000 undergraduate and postgraduate students. The university’s objective is to become a truly research-led institution and has recently committed significant investments into its research development and the expansion of its PhD programmes.

LOCATION

XJTLU is located in the Higher Education Town of Suzhou’s Industrial Park (SIP). Suzhou is a 2-hour drive west of Shanghai. The city is well-connected via nearby airports (Shanghai, Wuxi, and Hangzhou) to cities such as Hong Kong, Seoul, Tokyo, and Taipei, and via high-speed rail to most major cities in China.

Suzhou has a long history of being an educational center of China. The Suzhou

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Strategic Marketing Plans for Your Business Success

Elizabeth

Introduction

In the ever-evolving digital era, marketing has become a pivotal component of business growth strategies. However, successful marketing doesn’t happen by chance; it requires thoughtful and strategic planning. In this article, we will explore the concept of strategic marketing and how you can plan for it to achieve success in your business.

What Is a Strategic Marketing Plan?

A strategic marketing plan is a document that outlines the steps a company will take to achieve its long-term marketing objectives. It’s not merely a random list of actions but a plan based on market analysis, business goals, and the right strategies. This plan helps companies focus on their targets and allocate resources effectively.

Key Steps in Creating a Strategic Marketing Plan

  1. Market Analysis
  • Identify your target market.
  • Evaluate your competitors.
  • Review relevant market trends.
  1. Set Objectives and Goals
  • Establish long-term marketing goals.
  • Create specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
  1. Strategy Development
  • Identify market segments to target.
  • Craft marketing messages tailored to each segment.
  • Select the most effective marketing channels.
  1. Tactical Planning
  • Create tactical plans to achieve your objectives.
  • Plan your marketing budget.
  • Set a schedule for implementing your tactics.
  1. Implementation and Execution
  • Carry out all the planned steps.
  • Monitor and manage your marketing campaigns.
  1. Evaluation and Correction
  • Measure the results of your marketing campaigns.
  • Evaluate whether you’ve achieved your objectives.
  • Correct your strategies if necessary.

Why Is a Strategic Marketing Plan Important?

  1. Focus: A strategic marketing plan helps you stay focused on your business objectives, avoiding irrelevant actions.
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Visualizing a Century of Administration Concepts

Elizabeth

Over the course of Harvard Enterprise Assessment’s century-long life, its articles have launched leaders to new concepts and instruments designed to maintain them on the slicing fringe of working a profitable enterprise. Throughout this era, administration has advanced from a comparatively specialised commerce self-discipline to a subject characterised by an ever-increasing ambition to elucidate how organizations operate and the way they are often improved.

For the journal’s a centesimal anniversary, we determined to take an in depth have a look at the character of HBR’s protection throughout its historical past, paying explicit consideration to patterns of change. The patterns we discerned, we felt, may function a revealing and fascinating proxy for the way the speculation (and, to some extent, the observe) of administration has modified throughout the previous century. Specifically, by learning which matter areas gained or misplaced traction over time, we hoped to shed some gentle on the evolving nature of the challenges confronted by managers throughout the a long time. Which managerial concepts have really been most related for observe? Has the set of “related” concepts advanced over time?

To carry out our evaluation, we first digitized each article that HBR revealed from its first challenge, in 1922, to the final challenge of 2021 — 14,777 articles in all. We then employed machine-learning strategies, statistical textual content evaluation, and a wholesome dose of our judgment to establish important administration phrases, grouping them into six managerial matter areas: finance & accounting, human assets, advertising and marketing, operations, organizations, and

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