Hawai’i Tourism Authority issues RFP for visitor education, marketing for Japan market : Maui Now
September 26, 2022, 2:55 PM HST
* Updated September 26, 2:57 PM
The Hawai’i Tourism Authority has issued a Request for Proposals for strategic visitor education and destination brand marketing and management services for the Japan market.
Through this procurement process, the authority will select a qualified contractor to provide visitor education and brand management services in Japan.
The contractor’s work will support a new, regenerative model of tourism for Hawai’i that is guided by the mission to Mālama Ku’u Home (care for our beloved home), the authority’s 2020-2025 Strategic Plan and the community-driven Destination Management Action Plans.
Work performance will be measured against key performance indicators in alignment with the tourist authority’s Strategic Plan, including increased average daily visitor spending and increased total visitor spending.
All interested applicants must register