Month: September 2022

Hawai’i Tourism Authority issues RFP for visitor education, marketing for Japan market : Maui Now

Eliza
Japanese tourists on the Big Island. File Photo: Japan Airlines

The Hawai’i Tourism Authority has issued a Request for Proposals for strategic visitor education and destination brand marketing and management services for the Japan market.

Through this procurement process, the authority will select a qualified contractor to provide visitor education and brand management services in Japan.

The contractor’s work will support a new, regenerative model of tourism for Hawai’i that is guided by the mission to Mālama Ku’u Home (care for our beloved home), the authority’s 2020-2025 Strategic Plan and the community-driven Destination Management Action Plans.

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Work performance will be measured against key performance indicators in alignment with the tourist authority’s Strategic Plan, including increased average daily visitor spending and increased total visitor spending.

All interested applicants must register and participate in the tourist authority’s pre-proposal conference via Zoom to be briefed on the procurement process

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Professor in Project Management, Intelligent Operations, Information Management, and Marketing job with XIAN JIAOTONG LIVERPOOL UNIVERSITY (XJTLU)

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DEPARTMENT❤Department of Intelligent Operations and Marketing (IOM)
POSITION TITLE: Full Professor in Project Management, Intelligent Operations, Information Management, and Marketing
LOCATION: Suzhou Campus
SALARY: Salary and benefits packages are competitive and commensurate with rank and experience.
OPEN DATE POSITIONS: 20thSeptember 2022
ADVERTISEMENT CLOSING DATE: 30thNovember 2022(early submission of applications is encouraged)
JOB ID: 2960
CONTRACT TYPE: Fixed-Term/3-year contract, renewable. 3rd contract is open-ended

THE UNIVERSITY

Formed in 2006, Xi’an Jiaotong-Liverpool University (XJTLU) is a joint venture of Xi’an Jiaotong University in China and the University of Liverpool in the UK. As an independent Sino-foreign cooperative university, XJTLU captures the essence of both of its prestigious parents and is the first and only of its kind approved by the Ministry of Education.

The language of instruction is English. Its undergraduate programs are accredited in both China and the UK. XJTLU comprises of seven schools with

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Strategic Marketing Plans for Your Business Success

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Introduction

In the ever-evolving digital era, marketing has become a pivotal component of business growth strategies. However, successful marketing doesn’t happen by chance; it requires thoughtful and strategic planning. In this article, we will explore the concept of strategic marketing and how you can plan for it to achieve success in your business.

What Is a Strategic Marketing Plan?

A strategic marketing plan is a document that outlines the steps a company will take to achieve its long-term marketing objectives. It’s not merely a random list of actions but a plan based on market analysis, business goals, and the right strategies. This plan helps companies focus on their targets and allocate resources effectively.

Key Steps in Creating a Strategic Marketing Plan

  1. Market Analysis
  • Identify your target market.
  • Evaluate your competitors.
  • Review relevant market trends.
  1. Set Objectives and Goals
  • Establish long-term marketing goals.
  • Create specific, measurable, achievable, relevant, and time-bound (SMART)
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Visualizing a Century of Administration Concepts

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Over the course of Harvard Enterprise Assessment’s century-long life, its articles have launched leaders to new concepts and instruments designed to maintain them on the slicing fringe of working a profitable enterprise. Throughout this era, administration has advanced from a comparatively specialised commerce self-discipline to a subject characterised by an ever-increasing ambition to elucidate how organizations operate and the way they are often improved.

For the journal’s a centesimal anniversary, we determined to take an in depth have a look at the character of HBR’s protection throughout its historical past, paying explicit consideration to patterns of change. The patterns we discerned, we felt, may function a revealing and fascinating proxy for the way the speculation (and, to some extent, the observe) of administration has modified throughout the previous century. Specifically, by learning which matter areas gained or misplaced traction over time, we hoped to shed some gentle on the evolving

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Driving Efficient Lead Technology With Referrals, Advertising, and Upkeep

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By Kevin Nott

Lead technology is what drives any enterprise.

But many enterprise homeowners and managers within the service contracting trade depart lead technology to likelihood. As a substitute of implementing demonstrated processes to ship dependable, predictable outcomes, they ship out the occasional e-blast or direct mailer and look ahead to the telephone to ring.

Some widespread misconceptions typically stop service professionals from taking management of lead technology. Many assume it is simply too onerous or the hassle is not price it. Others assume solely individuals with a selected character can efficiently drive leads. Some mistake lead technology for chilly calling.

In the end, profitable lead technology is a course of. It takes effort to arrange and keep. However the work greater than pays for itself. What’s extra, anyone can do it. A lead technology system really works when the entire group is concerned, from gross sales to service technicians,

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