Hawai’i Tourism Authority issues RFP for visitor education, marketing for Japan market : Maui Now

Japanese tourists on the Big Island. File Photo: Japan Airlines

The Hawai’i Tourism Authority has issued a Request for Proposals for strategic visitor education and destination brand marketing and management services for the Japan market.

Through this procurement process, the authority will select a qualified contractor to provide visitor education and brand management services in Japan.

The contractor’s work will support a new, regenerative model of tourism for Hawai’i that is guided by the mission to Mālama Ku’u Home (care for our beloved home), the authority’s 2020-2025 Strategic Plan and the community-driven Destination Management Action Plans.


Work performance will be measured against key performance indicators in alignment with the tourist authority’s Strategic Plan, including increased average daily visitor spending and increased total visitor spending.

All interested applicants must register and participate in the tourist authority’s pre-proposal conference via Zoom to be briefed on the procurement process

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Professor in Project Management, Intelligent Operations, Information Management, and Marketing job with XIAN JIAOTONG LIVERPOOL UNIVERSITY (XJTLU)

DEPARTMENTDepartment of Intelligent Operations and Marketing (IOM)
POSITION TITLE: Full Professor in Project Management, Intelligent Operations, Information Management, and Marketing
LOCATION: Suzhou Campus
SALARY: Salary and benefits packages are competitive and commensurate with rank and experience.
OPEN DATE POSITIONS: 20thSeptember 2022
ADVERTISEMENT CLOSING DATE: 30thNovember 2022(early submission of applications is encouraged)
JOB ID: 2960
CONTRACT TYPE: Fixed-Term/3-year contract, renewable. 3rd contract is open-ended


Formed in 2006, Xi’an Jiaotong-Liverpool University (XJTLU) is a joint venture of Xi’an Jiaotong University in China and the University of Liverpool in the UK. As an independent Sino-foreign cooperative university, XJTLU captures the essence of both of its prestigious parents and is the first and only of its kind approved by the Ministry of Education.

The language of instruction is English. Its undergraduate programs are accredited in both China and the UK. XJTLU comprises of seven schools with

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Strategic Marketing Plans for Your Business Success


In the ever-evolving digital era, marketing has become a pivotal component of business growth strategies. However, successful marketing doesn’t happen by chance; it requires thoughtful and strategic planning. In this article, we will explore the concept of strategic marketing and how you can plan for it to achieve success in your business.

What Is a Strategic Marketing Plan?

A strategic marketing plan is a document that outlines the steps a company will take to achieve its long-term marketing objectives. It’s not merely a random list of actions but a plan based on market analysis, business goals, and the right strategies. This plan helps companies focus on their targets and allocate resources effectively.

Key Steps in Creating a Strategic Marketing Plan

  1. Market Analysis
  • Identify your target market.
  • Evaluate your competitors.
  • Review relevant market trends.
  1. Set Objectives and Goals
  • Establish long-term marketing goals.
  • Create specific, measurable, achievable, relevant, and time-bound (SMART)
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Visualizing a Century of Administration Concepts

Over the course of Harvard Enterprise Assessment’s century-long life, its articles have launched leaders to new concepts and instruments designed to maintain them on the slicing fringe of working a profitable enterprise. Throughout this era, administration has advanced from a comparatively specialised commerce self-discipline to a subject characterised by an ever-increasing ambition to elucidate how organizations operate and the way they are often improved.

For the journal’s a centesimal anniversary, we determined to take an in depth have a look at the character of HBR’s protection throughout its historical past, paying explicit consideration to patterns of change. The patterns we discerned, we felt, may function a revealing and fascinating proxy for the way the speculation (and, to some extent, the observe) of administration has modified throughout the previous century. Specifically, by learning which matter areas gained or misplaced traction over time, we hoped to shed some gentle on the evolving

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Driving Efficient Lead Technology With Referrals, Advertising, and Upkeep

By Kevin Nott

Lead technology is what drives any enterprise.

But many enterprise homeowners and managers within the service contracting trade depart lead technology to likelihood. As a substitute of implementing demonstrated processes to ship dependable, predictable outcomes, they ship out the occasional e-blast or direct mailer and look ahead to the telephone to ring.

Some widespread misconceptions typically stop service professionals from taking management of lead technology. Many assume it is simply too onerous or the hassle is not price it. Others assume solely individuals with a selected character can efficiently drive leads. Some mistake lead technology for chilly calling.

In the end, profitable lead technology is a course of. It takes effort to arrange and keep. However the work greater than pays for itself. What’s extra, anyone can do it. A lead technology system really works when the entire group is concerned, from gross sales to service technicians,

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Why Agility Is Critical to Business Growth

By Marie Gulin-Merle

For today’s businesses, getting ahead isn’t just about planning ahead. It takes both planning and pivoting to drive short-term results and long-term business growth. The pressures and uncertainties of the global economy make it increasing important for marketers to balance their early planning with the need to stay agile.

To get the most return on investment (ROI), marketing and finance teams need to partner closely to build flexibility into how they manage their resources and budgets. This will enable them to shift investments wherever the biggest opportunities present themselves.

Leading marketers are budget-agile

To explore agility in digital marketing specifically, Google recently partnered with Kantar to survey more than 2,400 global marketers and understand their approaches to planning, allocating, and optimizing digital budgets. Nearly a quarter of the marketers surveyed are considered “budget-agile”—meaning they adjust budgets across digital channels on a weekly or more frequent basis. The

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Transaction Cloud Launches Affiliate Marketing Feature for SaaS Businesses and Startups

Transaction Cloud is a US-based Fintech company that provides services to SaaS and digital product companies worldwide. The company recently launched new affiliate marketing management & automatic payout services with many other features.

Barrington, Rhode Island–(Newsfile Corp. – September 13, 2022) – Transaction Cloud is a US-based Fintech company. It provides services to SaaS and digital product companies worldwide. In the recent development, the newly emerged fintech company launched a new feature known as affiliate marketing. Affiliate Marketing functions as part of their payments, sales tax, and subscription platform.

Transaction Cloud

Transaction Cloud’s affiliate marketing feature will help SaaS (software as a service) and digital product startup companies to rapidly scale their business by harnessing the power of affiliate marketing without the added administrative and accounting costs. The modern and fast checkout interface with the most number of payment methods has already helped various SaaS companies increase their conversion rates. … Read more

Concentrix Earns Another Leader Recognition in Highly Competitive

Everest Group Positions Concentrix as a Leader for the Seventh Consecutive Year

Concentrix Corporation, a leading global provider of customer experience (CX) solutions and technologies, continues to earn its position as a Leader in the highly competitive Customer Experience Management (CXM) market.

For the seventh year in a row, Everest Group, a global research firm focused on strategic IT, business services, engineering services, and sourcing has positioned Concentrix as a Leader – its highest designation – in CXM. The company’s latest designation is included in Everest Group’s newly released report, “Customer Experience Management in the Americas – Service Provider Landscape with PEAK Matrix® Assessment 2022” as well as in the PEAK Matrix Assessments covering the Asia Pacific and Europe, Middle East and Africa regions.

Marketing Technology News: Futurist, Media & Technology Mogul Mike Johns Hops on Board With Digitalage as President of…

These reports detail the role that CXM

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How To Use Change Administration To Execute A New Advertising Imaginative and prescient

Alon Ghelber is the Tel Aviv-based CMO of Revuz supporting B2B tech start-ups and VCs via data-driven storytelling.

Change is within the air. Between the Covid-19 pandemic and the Nice Resignation, organizations and workplaces have been altering dramatically to cater to new wants and enhance their outcomes. These dramatic modifications are taking place—and after they’re not, they probably must be taking place—in advertising and marketing administration, too.

It is a interval of transition from the previous to the brand new, and it may be disorienting at first. As advertising and marketing groups are rising remotely and adopting new applied sciences, leaders ought to make certain to deal with transformation and alter in strategic and holistic methods as a way to succeed.

That is why change administration methods must be entrance and middle for advertising and marketing executives proper now.

Change administration is the method of managing shifts, transitions and transformations … Read more

Smith joins Sweyer Property Management as marketing manager

Sweyer Property Management, one of Wilmington’s largest residential property management companies, recently announced it has named Katelyn Smith as its new marketing manager.

Born and raised in Monroe, Smith moved to Wilmington to attend the University of North Carolina Wilmington, where she graduated with a bachelor’s degree in business administration concentrating in marketing strategy, according to a news release. After graduation, she worked for an advertising agency, where she gained experience in digital and traditional advertising.

“We are very excited for Katelyn to join our team in this role,” said Brad Johnson, Sweyer Property Management CEO, in the release. “Katelyn brings a wealth of marketing knowledge and experience to the team, and we have already begun to see the impact she is having on our marketing efforts. We are looking forward to continuing to grow our portfolio through the expanded marketing capabilities that having her in this role will bring.”

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