September 2022 - Page 2 of 2 - Market Place and Plan

Why Agility Is Critical to Business Growth

September 17, 2022Eliza

By Marie Gulin-Merle

For today’s businesses, getting ahead isn’t just about planning ahead. It takes both planning and pivoting to drive short-term results and long-term business growth. The pressures and uncertainties of the global economy make it increasing important for marketers to balance their early planning with the need to stay agile.

To get the most return on investment (ROI), marketing and finance teams need to partner closely to build flexibility into how they manage their resources and budgets. This will enable them to shift investments wherever the biggest opportunities present themselves.

Leading marketers are budget-agile

To explore agility in digital marketing specifically, Google recently partnered with Kantar to survey more than 2,400 global marketers and understand their approaches to planning, allocating, and optimizing digital budgets. Nearly a quarter of the marketers surveyed are considered “budget-agile”—meaning they adjust budgets across digital channels on a weekly or more frequent basis. The

Transaction Cloud Launches Affiliate Marketing Feature for SaaS Businesses and Startups

September 15, 2022Eliza

Transaction Cloud is a US-based Fintech company that provides services to SaaS and digital product companies worldwide. The company recently launched new affiliate marketing management & automatic payout services with many other features.

Barrington, Rhode Island–(Newsfile Corp. – September 13, 2022) – Transaction Cloud is a US-based Fintech company. It provides services to SaaS and digital product companies worldwide. In the recent development, the newly emerged fintech company launched a new feature known as affiliate marketing. Affiliate Marketing functions as part of their payments, sales tax, and subscription platform.

Transaction Cloud

Transaction Cloud’s affiliate marketing feature will help SaaS (software as a service) and digital product startup companies to rapidly scale their business by harnessing the power of affiliate marketing without the added administrative and accounting costs. The modern and fast checkout interface with the most number of payment methods has already helped various SaaS companies increase their conversion rates. …

Concentrix Earns Another Leader Recognition in Highly Competitive

September 11, 2022Eliza

Everest Group Positions Concentrix as a Leader for the Seventh Consecutive Year

Concentrix Corporation, a leading global provider of customer experience (CX) solutions and technologies, continues to earn its position as a Leader in the highly competitive Customer Experience Management (CXM) market.

For the seventh year in a row, Everest Group, a global research firm focused on strategic IT, business services, engineering services, and sourcing has positioned Concentrix as a Leader – its highest designation – in CXM. The company’s latest designation is included in Everest Group’s newly released report, “Customer Experience Management in the Americas – Service Provider Landscape with PEAK Matrix^® Assessment 2022” as well as in the PEAK Matrix Assessments covering the Asia Pacific and Europe, Middle East and Africa regions.

Marketing Technology News: Futurist, Media & Technology Mogul Mike Johns Hops on Board With Digitalage as President of…

These reports detail the role that CXM

How To Use Change Administration To Execute A New Advertising Imaginative and prescient

September 5, 2022Eliza

Alon Ghelber is the Tel Aviv-based CMO of Revuz supporting B2B tech start-ups and VCs via data-driven storytelling.

Change is within the air. Between the Covid-19 pandemic and the Nice Resignation, organizations and workplaces have been altering dramatically to cater to new wants and enhance their outcomes. These dramatic modifications are taking place—and after they’re not, they probably must be taking place—in advertising and marketing administration, too.

It is a interval of transition from the previous to the brand new, and it may be disorienting at first. As advertising and marketing groups are rising remotely and adopting new applied sciences, leaders ought to make certain to deal with transformation and alter in strategic and holistic methods as a way to succeed.

That is why change administration methods must be entrance and middle for advertising and marketing executives proper now.

Change administration is the method of managing shifts, transitions and transformations …

Smith joins Sweyer Property Management as marketing manager

September 1, 2022Eliza

Sweyer Property Management, one of Wilmington’s largest residential property management companies, recently announced it has named Katelyn Smith as its new marketing manager.

Born and raised in Monroe, Smith moved to Wilmington to attend the University of North Carolina Wilmington, where she graduated with a bachelor’s degree in business administration concentrating in marketing strategy, according to a news release. After graduation, she worked for an advertising agency, where she gained experience in digital and traditional advertising.

“We are very excited for Katelyn to join our team in this role,” said Brad Johnson, Sweyer Property Management CEO, in the release. “Katelyn brings a wealth of marketing knowledge and experience to the team, and we have already begun to see the impact she is having on our marketing efforts. We are looking forward to continuing to grow our portfolio through the expanded marketing capabilities that having her in this role will bring.”