The 12 months’s finish tends to immediate reflection on the earlier 12 months and plans for the 12 months forward. You might spend time assessing what labored in your content material program, what didn’t, and what you are able to do otherwise subsequent 12 months.
For those who’re a content material govt or chief, these reflections would possibly affect the place you direct these treasured content material advertising and marketing budgets and assets in 2023.
For particular person contributors and managers, these reflections would possibly affect how you are feeling about your present function and future profession strikes.
As you are taking this time to replicate and plan, use CMI’s current analysis findings so as to add context to your evaluation and reinforce any choices you make.
What to find out about your content material advertising and marketing profession – and your group’s
Our (first) Content material Advertising Profession &