The year’s end tends to prompt reflection on the previous 12 months and plans for the year ahead. You may spend time assessing what worked in your content program, what didn’t, and what you can do differently next year.
If you’re a content executive or leader, these reflections might influence where you direct those precious content marketing budgets and resources in 2023.
For individual contributors and managers, these reflections might influence how you feel about your current role and future career moves.
As you take this time to reflect and plan, use CMI’s recent research findings to add context to your analysis and reinforce any decisions you make.
What to know about your content marketing career – and your team’s
Our (first) Content Marketing Career & Salary 2023 Outlook (registration required) found:
As we wrote in the report, many content marketers are “poised and ready to leap when the right