Regardless of how good your content material advertising and marketing technique is, you’ll want to alter it in some unspecified time in the future.
A content material pivot – small or massive – can guarantee your content material advertising and marketing stays related as buyer habits shifts. Executing a clean pivot with out shedding your viewers requires work.
What’s a content material pivot?
A content material pivot modifications the route of your content material technique. It’s often triggered by a shift in your audience and/or its habits. They might have been impacted by native or world occasions, an algorithm shift on a social media platform, and even an adjustment in your enterprise technique.
A #content material pivot typically is prompted by a shift within the audience and/or its habits, says Grace Lau of @dialpad by way of @CMIContent. Click on To Tweet
Your content material must be well timed, high-quality,