Month: December 2022

Video is a necessity in your marketing strategy now, given that people now watch more of it than ever.

With social feeds swamped with this must-have content, you can’t stand out if you compromise on quality. But videos that influence take time to create – planning, scripting, recording, editing, and everything in between.

To get the maximum return for all that work, make sure you repurpose your quality videos (both the ones you’ve created and any you plan to create.) I’ll show you how to create many kinds of content from a single video (and why you should).

First, I’ll explain my definition of content repurposing.

What is content repurposing?

Content repurposing involves turning a piece of content into different media for use across multiple platforms. It involves thinking creatively about communicating your message in different formats and locations, so you can reach and connect with more people.

Content can

Marketing channels are tools and platforms that brands use to communicate with their audience.

If we squeezed the idea of marketing channels into a single picture, it’ll look something like this:

Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them directly (e.g., text messages, emails). They may use a selection of channels or all available channels.

In this post, you will get an overview of the most commonly used channels today: what they are about, how they are used, and what they are best at.

Organic search refers to the non-paid search results from a search engine.

Organic search is one of the pillars of the entire internet. In all, 68% of online experiences begin with a search engine (BrightEdge).

The practice of optimizing webpages to increase traffic and visibility in this channel is