Why Agility Is Critical to Business Growth


By Marie Gulin-Merle

For today’s businesses, getting ahead isn’t just about planning ahead. It takes both planning and pivoting to drive short-term results and long-term business growth. The pressures and uncertainties of the global economy make it increasing important for marketers to balance their early planning with the need to stay agile.

To get the most return on investment (ROI), marketing and finance teams need to partner closely to build flexibility into how they manage their resources and budgets. This will enable them to shift investments wherever the biggest opportunities present themselves.

Leading marketers are budget-agile

To explore agility in digital marketing specifically, Google recently partnered with Kantar to survey more than 2,400 global marketers and understand their approaches to planning, allocating, and optimizing digital budgets. Nearly a quarter of the marketers surveyed are considered “budget-agile”—meaning they adjust budgets across digital channels on a weekly or more frequent basis. The

Transaction Cloud Launches Affiliate Marketing Feature for SaaS Businesses and Startups

Transaction Cloud is a US-based Fintech company that provides services to SaaS and digital product companies worldwide. The company recently launched new affiliate marketing management & automatic payout services with many other features.

Barrington, Rhode Island–(Newsfile Corp. – September 13, 2022) – Transaction Cloud is a US-based Fintech company. It provides services to SaaS and digital product companies worldwide. In the recent development, the newly emerged fintech company launched a new feature known as affiliate marketing. Affiliate Marketing functions as part of their payments, sales tax, and subscription platform.

Transaction Cloud

Transaction Cloud’s affiliate marketing feature will help SaaS (software as a service) and digital product startup companies to rapidly scale their business by harnessing the power of affiliate marketing without the added administrative and accounting costs. The modern and fast checkout interface with the most number of payment methods has already helped various SaaS companies increase their conversion rates.

Sales & Marketing Management Quotes Jack White on Branding in a Recession

When a business streamlines its operations amid an economic downturn, it should consider maintaining and expanding its marketing and branding budgets, McGuireWoods partner Jack White told Sales & Marketing Management in an Aug. 10, 2022, article.

The publication explored how companies are prone to respond during a recession — or when a recession could be around the corner. Historically, many reallocate resources and slash budgets for what they believe to be non-essential operations. But if a company eliminates its marketing budget, the article noted, its brand may disappear from the minds of target customers and it could cut off sales and profits.

White discussed the example set by some companies during the pandemic-induced recession. Those that saw the greatest success through the downturn had an interesting marketing perspective, he said. “Rather than dwelling on the risk of expanding their marketing budgets, they viewed it as more risky note to

Concentrix Earns Another Leader Recognition in Highly Competitive

Everest Group Positions Concentrix as a Leader for the Seventh Consecutive Year

Concentrix Corporation, a leading global provider of customer experience (CX) solutions and technologies, continues to earn its position as a Leader in the highly competitive Customer Experience Management (CXM) market.

For the seventh year in a row, Everest Group, a global research firm focused on strategic IT, business services, engineering services, and sourcing has positioned Concentrix as a Leader – its highest designation – in CXM. The company’s latest designation is included in Everest Group’s newly released report, “Customer Experience Management in the Americas – Service Provider Landscape with PEAK Matrix® Assessment 2022” as well as in the PEAK Matrix Assessments covering the Asia Pacific and Europe, Middle East and Africa regions.

Marketing Technology News: Futurist, Media & Technology Mogul Mike Johns Hops on Board With Digitalage as President of…

These reports detail the role that CXM

Solvang’s new marketing consultant aims to broaden social media presence | News

The following article was posted on September 8th, 2022, in the Santa Maria Sun – Volume 23, Issue 28 [ Submit a Story ]

The following articles were printed from Santa Maria Sun [santamariasun.com] – Volume 23, Issue 28

Solvang’s new marketing consultant aims to broaden social media presence

By Taylor O’Connor

Facebook, Instagram, and Pinterest users are the anticipated targets of a new marketing effort to promote yearly happenings in Solvang.

The Abbi Agency, a marketing management consultant hired by the city in July, recently proposed dedicating 75 percent of Solvang’s paid media budget to social media advertising alone. While winning approval from members of Solvang’s Tourism Advisory Committeethe proposal prompted a conversation on a shift in targeted demographics from past advertising campaigns.

Connie Anderson, vice president of client strategy at the Abbi Agency, led a presentation on the proposal during the Tourism Advisory Committee’s Sept. 1