SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals.
Our SEO content strategy can be summarized into one sentence:
We create and maintain high-quality, search-focused content about topics with business potential, search traffic potential, and ranking potential.
We’ve carefully crafted this sentence. Each word has earned its way in. If you remove any one of them, everything falls apart.
Let’s look at how our content strategy works.
The goal of creating SEO content is to rank high on Google. That means you’ll need to target topics your potential customers are searching for.
Here’s the quickest way to find keywords with search traffic potential:
- Go to Ahrefs’ Keywords Explorer
- Enter a few broad keywords related to your site or niche (for e.g., we can